Although it has numerous advantages for your business, social media management can be a complex process. You need to understand the feedback from your followers, you need to carefully craft your marketing campaigns, and you have to analyze the results to determine how well your campaigns are doing.
When it comes to online marketing, most business owners do the same old thing. You write a blog post, share it to your social media accounts, and hope that your fans and followers will see the message, read your post, love it, and tell the world.
What does a social media manager actually do? Most people might assume this is a pretty straightforward gig, and that anybody could do it. But you'd be surprised at how complex it can be, and what separates the cream of the crop of social media managers from the guys who can't cut it.
Every business should have someone in charge of managing their social media presence. Learn how you can do this efficiently and effectively.