How to manage social media for a business

Every business should have someone in charge of managing their social media presence. Learn how you can do this efficiently and effectively.
how to manage social media for a business

Social media management can be time consuming.  So my best advice is to learn how to work "smart" on it, not "hard".  There's plenty of tools and techniques out there that can maximize your productivity, and reach the biggest audience on the web.

Use a Schedule

I know this might seem obvious, but it'll make your life a whole lot easier.  Too many people plan to do something later, and sometimes later never comes, or is frankly too late.  

If you're using a social media dashboard (which I'll cover later), these typically include a calendar/schedule.  But otherwise, just use something simple like Google Calendar, and make sure you get the reminders.

Ideally, you'll be creating and posting new content to your social media channels on a daily basis, but if you're an over-achiever, you can even aim for multiple updates per day.  Go crazy!

Choose The Best Social Sites

You only have so much time.  So trying to manage 30 different social media profiles is probably an impossible task.  It's best to choose the 5 or so that best fit your company (ie. if you're selling something trendy that photographs well, Instagram may be a good fit) and own them.

Some of the most important social media sites are:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Instagram
  • YouTube

Hire a Virtual Assistant

This concept might be intimidating at first ("How do I find the right person?  What if they don't do a good job?  What about our timezone differences?"  These are all typical questions you may be wondering).  But once you go for it, and find a solid contractor, you'll be wondering why it took you so long ;)

There's plenty of outsourcing websites to hire VAs from.  I personally prefer oDesk.  One great thing is that many VAs already have ton of experience with social media, SEO, article writing, etc.  They likely even know more about you in a few areas.  And their rates are very afforable.  Expect to pay close to $3/hr.

Use a Social Media Management Tool

Finally, rather than you (or your VA) having to manually post every piece of content to the socia sites, take advantage of the many tools out there that can help you with automating your socal media campaigns.

Some tools to check out:

  • Hootsuite
  • Klout
  • Buffer
  • DoSocial (gotta toot our own horn)


Kane Miller from DoSocial

Kane has a background in computer engineering and has created several social media marketing services, helping 10s of thousands of online marketers promote their businesses.