It's a staggering routine I tell ya!!! But wouldn't you feel better knowing that you're not alone in this? Tons of people (not just Social Media Managers like you and I) spend as much time on social media than you do, and possibly even more. I was curious myself if there were others who had a similar social media management schedule as I have. Do they perform the same tasks that I do at the same time? Are they making the same content as I do or something quite similar to mine, and most importantly...is their workflow similar to mine?
From my research, I discovered there are many others like me, and everyone has a unique style of their own to get the job done.
What Does a Typical Social Media Manager Schedule Look Like?
Does it ring a bell? Do you have the same routine? Chances are you do, but there are people who manage their social media by spending far less time than the schedule above. Finola Howard is one of them. It just takes her an hour (or probably less) to complete her regular social media management tasks.
How Finola manages her social media by spending just an hour a day
Finola Howard is a successful Marketing Strategist and Mentor. She posted her social media management habits on LinkedIn. Here's how she does it:
- Examines new followers on Twitter by using Social Oomph. She follows those who fit her niche, and ignores the rest.
- Goes over her stats on all her social media channels, and saves the best performing posts in a spreadsheet, so she can go over them later when she is creating new content.
- Schedules posts for all her social media channels for the day. DoSocial offers post scheduling capabilities, to help automate this.
- Finola rightly believes that content for each social media channel should be unique because users of LinkedIn, Google+, Twitter, and Facebook are all very different in nature, so she spends some time sourcing unique content for each social media channels.
- She engages her readers by responding to their comments and Tweets both once in the morning and once during lunch time.
- She keeps a close eye on her fans and followers. She engages active followers, and unfollows those who haven't followed her on Twitter within two weeks using JustUnfollow. It lets you unfollow up to a hundred people daily for free.
- She participates in groups on LinkedIn and Facebook to maintain a regular appearance and build connections within her niche.
- There is a lot that must be done, and it can easily take a day, but that doesn't necessarily mean that it has to. People like Finola show us that it doesn't have to take our whole day to manage our social media. You can reduce your work time by many hours by using the appropriate tools developed for the job.
Neil Patel's Four Step Formula to Reduce the Time you Spend on Social Media
Neil is another marketer who gets his social media management done in as little time as possible. He recommends the following four tips to others who are looking to save time:
- Use a social media management tool to automate your social media posting. DoSocial (yes, I'm biased!) is an effective tool for this. Neil believes automating your social media posting is going to save you three hours a week.
- Spend 30 minutes each day for collecting content to post on your social media channels. Spend five minutes on each social media channel, collect quotes, infographics, and links and save them in a document to be posted later. The time limit is going to increase your focus, and you will work faster. This is going to save you 2 hours every week.
- He suggest you let your customer support team handle the questions of customers on your social pages. But if this is your responsibility then set out a particular time during the day to answer all those queries, so you don't spend more time than necessary.
- Finally, don't manually analyze your data. Use social media monitoring services to measure your ROI and other metrics. This will help you plan your future marketing efforts.
How Do I Manage my Social Media?
All these schedules are pretty great, but up till now I have just shown you point of views of people who like to spend as little time on social media in order to get the job done for the day. But social media management doesn't stop there my friends. It's about getting your company's brand noticed, getting tons of followers and as a result hopefully your company's ROI will skyrocket!
There are many successful marketing strategists that spend almost all their day on social media. My own schedule is like that. I believe in cultivating long term relationships with my clients and customers, so instead of spending a few hours a day, I like to be available for my customers as much as possible. Here's my schedule:
- In the morning I schedule the posts that will be published during the day. I schedule different posts for different social media channels.
- I look at our stats, mentions, and reports to see how things are going.
- I spend time engaging with my customers on different social media channels, and answering their questions.
- I see which of my posts performed best, and I take notes for future references.
- Based on my customer engagement, and popular posts, I usually get a pretty good idea of what people are looking for. I use that knowledge to find a good topic for my blog, research and write a blog post. This is usually a long process so it takes 3-8 hours a day. Sometimes more, if I am working on a big project.
- I check in with my team, share insights, and we exchange ideas.
- I spend some time collecting quotes, images, and other content to be posted on our pages the next day. I also look for some cool contest ideas that may appeal to my followers.
- Finally, I schedule some more posts to be posted overnight, reply to any new comments that may have popped up here and there, and sign off for the day.
Of course throughout my day, I am regularly checking my emails, and I am in touch with my team planning our upcoming campaigns and promotions.
For most of my social media management I use tools, but I still don't like to automate the process completely. I automate what I must, like scheduling posts, and analytics, but other than that I like to be directly in touch with my subscribers. Just my style, but I think having personal contact builds stronger customer relationships than entirely automatic scheduling.
What do These Different Schedules Teach Us?
The few schedules we mentioned above present very different pictures. Some people like to spend only a few hours on social media, while the schedule of other social media managers can take up to a day.
So how do you decide which approach to use yourself? Here's the catch, there are basically two different types of schedules for social media management:
- There are part-time social media managers
- Tere are full-time social media managers
There is no hard and fast boundary between the two categories; they overlap with each other in certain areas. So you must be wondering, where do you fall in the social media spectrum? Is social media management a full time, 40+ hours job for you, or do you do it part-time along with various others tasks here and there? I am a full time social media manager. I would love to hear how you do it :)
What are the Common Tasks Performed by a Social Media Manager?
The job of a social media manager is certainly not easy. It involves many activities and a lot of them need to be done simultaneously, but this sure helps keep the job interesting. Whether you're doing social media management part-time or full time, you have to be juggling quite a few of these activities.
Plan and Implement a Social Media Strategy
Company branding is crucial, and of course this isn't going to happen out of thin air. It needs to be carefully planned and executed by the company's social media team. Goals need to be formulated, and a clear structure of protocols must be followed.
Manage Social Media Sites
Having a stale social media presence can really make your business look dull to your customers. A social media manager is responsible for managing different social media platforms, keeping them regularly updated with new posts, commenting, and participating in groups and/or social media communities (like Facebook Groups, Google+ Communities, and LinkedIn Groups).
Engage with Customers, and Monitor their Issues
The key to building a strong customer relationship is to engage your customers by talking to them, replying to their comments, and answering their queries. A social media manager must keep the customer engaged while keeping an eye on their sentiments.
It is important to monitor feedback of your customers and see how they feel about your business. If they give positive feedback thank them and if they respond with something negative, then apologize and try to rectify the situation.
The key is to show that your company cares about the customers' wants and needs, but most of all that your company cares for the customers themselves.
Monitor Trends and Social Media Tools
More and more new tools for managing social media are popping up every day. A part of the social media manager's job is also to keep an eye on new trends so that the company can use the best tools available for building and monitoring its campaigns. After all, you can't excel in business if you're unaware of the latest tools of trade.
Search for Content to Post
Social media accounts aren't going to update themselves (well, I guess if you use an automated tool, this is sorta possible, but you hopefully get my drift). A lot of work goes into finding the right type of content for the right type of audience. Social media managers are constantly on the lookout for images, videos, news and quotes relative to their niche that they can post on their social media accounts.
Run Social Media Promotions
Social media promotions can have various goals, but one common one is to incentivize people to like your company's page. This includes using coupons, discounts, and running contests. Social media managers are responsible for coming up with new social media promotions in order to increase a company's following.
Manage Social Media Campaigns
Your social media campaigns need to monitored and tracked to see what worked and what didn't, so that ROI can be calculated, and it can be reported to whomever makes financial decisions for your company.
Having a blog is essential for every company that is operating online. The social media manager is typically responsible for keeping this blog updated with fresh and interesting topics. The social media manager may also be responsible for hiring others bloggers, and preparing guest posts.
Report to Your Company
The analytics need to be compiled into a report, which then needs to be reported in a clear manner to the higher-ups. This responsibility also falls under the duties of a social media manager.
The tasks mentioned above are just the main ones; each of them can be further divided into many, many more activities. A diverse job, is it not? A social media manager will surely never get bored ;)
Being a Social media manager may be hard, but it's also a lot of fun, because a social media manager spends his or her day engaging with others, and having the satisfaction of posting helpful content.
Some social media managers work full-time performing many different tasks throughout the day, while others like to keep it simple. What does your typical social media management day looks like?
Memuna Umber from DoSocial
Memuna is an MBA student who loves learning about online marketing, social media, and conversion optimization. She brings a lot of business and marketing expertise to the DoSocial team.