10 Ways to Use LinkedIn More Effectively

The way you market yourself and your company on LinkedIn is different from the strategies you may be using on other platforms, but don’t worry... it’s not difficult at all. Just follow the points mentioned below and you’ll be dominating LinkedIn in no time.
10 Ways to Use LinkedIn More Effectively

1. Complete Your Profile

The first step of establishing yourself on LinkedIn is to setup your profile. Most people just fill out half of it and leave the rest. If you really want to get the most out of LinkedIn, then fill your profile as completely as possible. This will help rank you better in the LinkedIn search engine… so more people can connect with you.

But simply filling out your profile isn’t enough. You need to make your profile captivating. Tell people who you are, what you do, and how you can help them. Give them as much information as you can in the most interesting way possible.

Adding more information will give credibility to your profile, and people will be more likely to trust you.

2. Optimize your Profile for Search Ranking

As people search for specific keywords on Google to find different things, they similarly use keywords to search for different people and companies within LinkedIn. After you have built a good profile, optimize it for search ranking by including relevant keywords. If you have the right keywords, then you’ll rank higher in searches and more people will be able to connect with you.

3. Connect with your Industry

It’s important to take a proactive approach and expand your connections by finding and connecting with others in your industry. Connect with as many people as you can who are related to your industry,. This can include friends, friends-of-friends, co-workers, local people, industry specialists, etc.

With LinkedIn’s advanced search feature, it’s very easy to find other people in your niche. Once you expand your connections, you expand your opportunities as well. By connecting with these new people, you’ll be able to learn from their strategies and they’ll be able to learn from you. It’s a true win-win.

LinkedIn - Advanced Search

Having more connections will also increase awareness about your brand. Once you have substantial connections, you’ll be able to build a company page for your brand on LinkedIn.

LinkedIn - Kane Thomas profile
Notice that LinkedIn caps the # of visible connections on your profile at 500...if you have more it’ll appear as 500+

4. Endorse and Recommend Others

Don’t be afraid to extend endorsements and recommendations to your connections. If you recommend other people, then they’ll return the favor and you’ll get endorsements as well. These endorsements and recommendations will appear on your profile, like testimonials, giving more credibility to you.

LinkedIn will randomly prompt you to endorse others when you visit their profile.

LinkedIn - endorse

5. Join Groups in your Niche

Search for groups in your niche and join them. You will get to meet a lot of other people from your industry, and this can be huge for networking and building relationships. Engage with people, share insights, and ask questions. By making useful contributions in groups, you will be able to establish yourself as an industry expert, and people will start trusting you more.

LinkedIn - Group search

6. Create a Company Page

LinkedIn oddly enough doesn’t make it that easy to find the menu item to create a Company Page, so here’s the direct link for ya:

https://www.linkedin.com/company/add/show

LinkedIn - add Company Page

Don’t simply list your services, describe your company in a way that impresses the reader. Your page should be interesting enough to induce people to visit your website.

LinkedIn Company Pages are great for SEO too. Google will display 156 of your page characters in a preview, so be sure to include relevant keywords in your page as well.

LinkedIn - Intel Google

Just like your profile description, your company description also needs to explicitly describe what your company can do for its customers.

Once you have your company page, don’t forget to keep posting regular updates for your followers.

7. Create your own Targeted LinkedIn Groups

Once you’ve established yourself as an industry expert, it’s a great time to build your own LinkedIn Group. By having your own group, you will become widely recognized as an authority in your niche, and you will be able to connect and influence various networks connected to your group. This will really help boost your company among others in your niche.

There’s LinkedIn Groups on every topic imaginable! So don’t worry if your niche is unusual...it’s quite possible there’s already an existing group out there.

Here’s some of the groups I’m involved in:

LinkedIn - my Groups

And here’s the direct link to create a LinkedIn Group: https://www.linkedin.com/createGroup?displayCreate=&trk=my_groups-b-startnew-title

8. Content is King

Give people a reason to visit your profile by adding case studies, blog posts, infographics, and even videos to your profile. Provide solutions to both common and uncommon industry problems in your posts, so that people start to see you as an expert.

The use of graphs and images to complement the data that you’re sharing will add a visual appeal to your content (and boost your engagement!).

LinkedIn - infographic
A sample infographic that people may find interesting.

9. Share Other People’s Content

LinkedIn - share

Share content by others in your industry, by members of your Groups, and of course by your employees. People will feel flattered by your attention, and you’ll be building lasting customer relationships. There’s a good chance that some people may start sharing your posts to return the favor :)

10. Experiment

experiment

Keep an eye on your company page analytics to figure out when engagement levels are highest, and post during those times. As a general rule, engagement on LinkedIn is highest during weekdays. But there are no hard and fast rules, as different businesses have different ways to market themselves, and their customers don’t have the same online behaviors. Keep experimenting and see what works best for your business.

LinkedIn - Analytics

People think marketing on LinkedIn is going to be complicated, but it’s really quite simple. I like to follow a simple rule: “Help people reach their goals, and they’ll help you reach yours.”

Just keep adding value to the community, and people will remember you for it. Good luck!


Author

Memuna Umber from DoSocial

Memuna is an MBA student who loves learning about online marketing, social media, and conversion optimization. She brings a lot of business and marketing expertise to the DoSocial team.

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